How can you save on every purchase with electronic catalogs?
The e-commerce market in Slovenia is developing rapidly, showing steady growth in recent years. The popularity of online shopping is largely due to the high level of internet penetration and the convenience offered by digital platforms. After all, it is possible to place orders anytime and from anywhere, and receive them at the specified address.
In addition, the online format provides access to products not available in local stores, while promotions, discounts and the ability to compare prices allow for the best deals.
What are online brochures?
Online brochures, which are digital adaptations of traditional print publications, can help people learn more about the company, its products and services. Usually available through websites, mobile apps or mailing lists, they are interactive documents that can be browsed, flipped and used to easily find the information you need.
With interactive elements such as clickable links, buttons or embedded video, a customer can quickly go to an order page, contact the company, watch a demo or find out more details. Some brochures allow you to add items to the shopping basket, filter offers or automatically recalculate prices to reflect promotions.
Promotional and discount catalogues: the difference
In addition to online brochures, promotional and discount catalogues are also available to potential customers. And although their purposes are broadly similar, there are some differences.
For example, promotional catalogues are designed to promote specific products, services or brands. They focus on the benefits of the goods, their unique features. Discount catalogues, on the other hand, focus exclusively on promotions, discounts and sales. Their purpose is to draw attention to discounted prices and to encourage purchases within a limited time frame.
In terms of duration, the first type of catalogue is often designed for a long period of time, such as seasonal collections. The latter are short-term in nature and are regularly updated to reflect current promotions.
The reach of these formats is also different: the former targets a wide range of consumers and promotes new products, while the latter attracts shoppers interested in bargains.
Savings options
As mentioned above, promotional publications tell you about current promotions that allow you to save money, try new things and buy items that were previously unavailable.
Sale prices and seasonal discounts
Special prices are temporary promotions where goods or services are offered at a lower cost than usual. This may be due to promotions, such as discounts on multiple purchases, or to clear stock in preparation for holidays. Sale prices are also often offered to loyal customers in the form of personalised discounts or coupons.
Seasonal discounts are based on changes in demand at different times of the year. For example, winter goods become cheaper at the end of winter and beginning of spring, while summer clothes and beach accessories become cheaper in autumn. Home appliances are heavily discounted on big sales days such as Black Friday and school supplies at the end of August.
Both of these tools make shopping more affordable and, with the right approach, can help you optimise your spending.
Discount coupons and store coupons
Both types of online coupons are tools that help shoppers save money and get extra benefits when shopping.
Discount coupons reduce the price of an item by a certain amount or percentage, allowing shoppers to buy a new product at a better price or get a discount on repeat purchases.
Store coupons, on the other hand, are only valid at a specific store or online shop. They can be used on a one-off basis or as part of loyalty programmes, allowing customers to receive benefits associated with a particular retailer.
It is worth remembering that coupons often have restrictions on validity periods, minimum purchase amounts or product lists, and their discounts are sometimes not as favourable as other in-store discounts. However, if used wisely, they are an easy and convenient way to save money and get extra rewards.
How do online brochures help save money?
Online brochures help shoppers save money by providing access to exclusive offers, discounts and promotional codes that are often only available digitally. They make it easy to compare prices and features of different products through interactive elements such as hyperlinks to detailed descriptions, reviews and terms and conditions of purchase. In addition, online brochures eliminate the need to visit physical shops, reducing transport costs.
Another advantage is that they can be updated quickly: customers receive the latest information on sales, seasonal promotions and new arrivals, allowing them to take advantage of favourable offers.
Sometimes these brochures include links to free resources such as webinars, e-books or product trials, which also adds value at no extra cost.
Effective use of online brochures: top 10 tips
To use online brochures effectively, it's worth following a few tips:
- Read the brochure before you visit the store to make a list of the products you need and avoid impulse purchases.
- Use the table of contents or brochure search to quickly find the categories you need, such as groceries, electronics or clothing.
- Check the promotion dates to make sure the offers in the brochure are still valid.
- Compare prices from different locations to find the best deals.
- Check the specific shop or region where the brochure is valid to avoid misunderstandings.
- Use digital tools such as filters or search functions to add items from the brochure to your online basket.
- If you plan to shop offline, download the brochure or take screenshots of important information so you don't waste time rediscovering it.
- Check the terms and conditions of promotions: minimum purchase amounts, number of items or the need to present coupons.
- Look for extras such as delivery, bonus programmes or discounts for registering.
- Keep up to date by subscribing to the newsletter or using Geobuyer's tools.
Conclusion
Modern online shopping not only offers a huge range of products from all over the world, it also gives customers the opportunity to save resources and time. The Geobuyer site will help you keep track of the latest promotions and make the most of them. Here you can not only find out what shopping centres in Slovenia and big retailers such as Lidl or Mercator have to offer by browsing through their brochures and flyers, but you can also learn more nuances by reading the blog and information about your favourite brands.
