Loyalty Programs for Cosmetics and Perfumes: Save on the Best Offers!
In Slovenia, as in the rest of Europe, cosmetics and perfumery have long ceased to be just a way of looking after oneself. They have become a tool for self-expression, part of a healthy lifestyle and even an element of investment in a personal brand.
From mass-market to alpine herbs
The Slovenian beauty market is divided into three key areas. The first is the mass market, which dominates supermarkets and pharmacies. Everything from moisturising creams to decorative cosmetics can be found here. Brands like L'Oréal or Nivea sit alongside drugstore lines from Vichy and La Roche-Posay, offering affordable solutions for everyday care.
The second segment is premium and luxury. Perfumes from Hugo Boss, anti-ageing serums from Estée Lauder or refined fragrances in boutiques and large chain shops like Douglas have become status symbols. A special place goes to L'Occitane, whose natural cosmetics with Provencal charm are loved by users for their balance of quality and aesthetics.
A special place is occupied by natural and organic cosmetics. Both local brands are popular in this segment, such as Alpia Cosmetics, known for its products based on Alpine herbs, and international brands such as Lavera and Weleda.
Who buys?
The main audience is women aged 25-50, who spend more on care products and perfumes than anyone else. They also set trends: for example, it is their interest in eco-products that prompted retailers to expand the range of organic creams and shampoos. Young people aged 18-30, on the contrary, more often choose brightly coloured decorative products - highlighters, shadows, lipsticks from Maybelline or NYX lines. For them, social networks and bloggers are the main sources of inspiration.
Men are another growing category of customers. Demand for shower gels, creams and perfumes among men is increasing, especially in the segment of luxury brands such as Hugo Boss and Davidoff, which are popular among men 30+.
A separate category is tourists. In resort towns they willingly buy luxury fragrances and local organics as souvenirs.
Where to buy: mass market, boutiques and e-commerce
The Slovenian cosmetics and perfumery market has both large chains and local brands that offer products to suit all tastes and budgets.
Chain giants like DM - drogerie markt and Müller set the tone in the mass market. Their shelves are bursting with new products, and promotions on Müller perfumes and cosmetics attract even those who come in ‘just for toothpaste’. Both students and mums on maternity leave shop here, and the till is never empty. If you don't know what to give your mum, friend or colleague, these retailers will also come to the rescue - gift cards are a great solution to make the surprise pleasant and practical.
Most importantly, you can find Muller stores in both metropolitan areas and smaller towns: Muller Ljubljana, Muller Koper, Muller Trbovlje, Muller Slovenj Gradec.
DM stores can also be found in many cities: DM Koper, DM Celje, DM Ptuj, DM Kočevje, DM Slovenske Konjice.
Pharmacy chains have become a point of attraction for connoisseurs of pharmacy cosmetics - here consultants select products individually, and lines from Vichy, La Roche-Posay, Avene are always on trend.
For those who are looking for something special, specialised shops, which can be found in big cities, come to the rescue. Douglas and L'Occitane are chains for fans of premium cosmetics. At Douglas you can find everything from iconic Tom Ford perfumes to limited edition Dior sets, and consultants will help you find the right fragrance to suit your mood, while L'Occitane will delight you with a huge selection of skincare products and fragrances made from high quality natural ingredients. It is worth noting that periodic skincare sale and makeup sale make all this luxury more affordable.
And for those who don't like to shop there is e-commerce. In addition to the shops of most retailers, such as DM online store and Müller online store, there is also the online giant Notino, which has gained credibility with its fast delivery, wide range of products and regular fragrance sale.
So what do loyalty programmes offer
Loyalty programmes are not just a marketing ploy, but a real opportunity to get more for the same money. And modern technologies, such as mobile apps and digital loyalty cards, make the process of participation convenient and transparent, allowing you to easily track available coupons or accumulated points and use them at the right moment.
DM Active Beauty turns the love of cosmetics into real savings
It takes a couple of minutes to become a member and get a card by filling out an application form at any DM shop or on the DM online website.
The main magic starts after activation. Every purchase is converted into points, which eventually become real money. For example, 500 points = 5 € discount, 1000 points = 10 €. It's like saving up coins in a piggy bank, which you can then break and buy your favourite cream or perfume practically for free. But the retailer doesn't stop at trivial accumulation. Its secret weapon is coupons with extra points. Activate a coupon in the Moj dm app or on the website and you get double or even triple points for certain categories of goods.
Welcome bonus and additional features
Don't forget to connect the app - without it, you lose half of the programme's features. Especially after you install Moj dm and link your card to it, you get 10x points for your first purchase. For example, you bought a moisturising mask for 15 € and got 150 points, i.e. 1.5 € in your piggy bank at once. That's how DM payback works.
In addition, in the application you can activate coupons with one tap, follow the history of accumulation, receive personalised ones, as well as a reminder that the period of use of points is running out, so you will definitely not miss your chance for the best perfume deals.
Dream discounts and points
According to the retailer, more than half of regular customers use points to buy gifts for the holidays, and young people collect coupons to collect discounts on trendy perfume without waiting for the women's perfume sale to come around.
Price guarantee: no surprises
However, the loyalty programme is by no means the only reason to choose Drogerie Markt for your everyday shopping. Another strong argument in its favour is the fixed price guarantee, thanks to which the prices for the whole huge DM katalog do not increase for at least 4 months, and sometimes even decrease. All this gives a sense of stability and helps to avoid spontaneous purchases ‘just in case’.
Flowers from Müller, games and bonuses for parents
The Müller Loyalty Programme is an ecosystem where parents, cosmetics lovers and gadget fans find their ‘flowers of happiness’. It only takes a couple of minutes to take advantage of all the benefits: install the app, enter your email and create a password - no complicated forms.
Spend and save at the same time
After registering, you can collect virtual flowers, which can be earned in several ways: make your first purchase over €20 and receive a welcome bonus, invite friends to register, and buy products from the Müller katalog, which includes tens of thousands of items. For every 1 € spent, 1 flower is earned, with some exceptions for products not participating in the programme, and 100 such flowers turn into 1 € discount.
To use the accumulated bonuses, you just need to select the desired number of flowers in the app and activate them before making a purchase. The next time you scan your loyalty card, the amount equivalent to the activated flowers is automatically deducted from the total purchase price.
Don't forget that the flowers are valid for 12 months, after which they become invalid. To ensure you don't lose the chance to benefit, the app will notify you in advance.
Kids Club: maximum for kids and parents
My Kids Club is a unique programme designed specifically for young families with children under three years old.
Once registered, participants have access to four key bonuses. Firstly, new members receive a gift set with essentials. Second, are family coupons on items for children and adults. The third perk is a helpful newsletter with parenting lifehacks, up-to-date product news and additional coupons. Finally, club members receive exclusive benefits in the main Müller app - for example, a faster set of ‘colours’ or access to special offers.
As you can see, the club not only helps you save money, but also get support for early parenthood.
A bit of fun: prize games
Want to win a €50 gift card or a set of luxury cosmetics and not have to wait for the müller perfume sale? Check out the ‘Prize Games’ section. Here, the retailer regularly launches drawings, where you only need to buy two products from the promotional range or simply register a cheque to take part.
Thus, the company's loyalty programme gives you the opportunity not just to save money, but also to manage your discounts and costs, including muller online shop, for maximum benefit.
Douglas Beauty Card: the key to a favourable shopping experience
For those who can't imagine life without new fragrances and care products, Douglas has prepared a pleasant surprise - the Douglas Beauty Card. All you need to do to start saving money is to fill in an application form in any Douglas shop or on the website and scan it at every purchase.
By becoming a member of the programme, you will receive exclusive offers closed to regular customers, loyalty gifts such as perfume miniatures or sampler sets, as well as advice on cosmetics selection.
Progressive discount system
The main ‘feature’ of DBC is the progressive discount system. The more you spend in Douglas shops, which can be found by visiting shopping centres in big cities, or on the website, the higher the rebate percentage. For example, if you spend €50, your purchases will be 2% cheaper. If you spend €100, the discount rises to 3%, and if you spend more than €300, the bonus rises to 7%. This means that for a €100 perfume you'll pay €93, and the €7 you save can be spent on lip gloss or eye patches.
But there's an important thing to consider: the card discount doesn't apply to products that are already part of other promotions.
Additional options
Special events are also waiting for the participants of the programme: master classes from make-up artists, meetings with beauty experts or closed sales. And also - early access to new products and notifications about the start of sales of popular goods.
How to get the most out of loyalty programmes?
The importance of loyalty programmes is obvious, and as practice shows, most users are even willing to change their favourite brand if a competitor offers more benefits. So how not to miss opportunities?
Focus on the main thing
Don't limit yourself to one programme - map out all the chains where you often buy, but select 1-2 main programmes that best fit your habits. For example, if you're a fan of niche cosmetics, consider the Douglas Beauty Card with its progressive discount of up to 7%. If you're a mass-market fan, go for Müller with its ‘colour’ system or DM with its affordable prices.
Learn the mechanism
Each programme has its own rules. Read them carefully, compare them and find out where it's more favourable to save with your shopping style. Many programmes give welcome points for registration or first purchase, as well as encourage invitations to new members. Be sure to take this into account as well.
Don't let the points go ‘stale’
Most programs cancel bonuses after 6-12 months. So keep an eye on the validity period of your points, check your balance regularly, and if you don't intend to make any specific purchases, use them to buy everyday items that need to be replenished anyway.
Familiarise yourself with additional options
Cardholders often get access to exclusives in the form of free make-up or hair care masterclasses and personal consultations. You can learn a lot this way, or even find your niche and change careers.
Make use of modern technology
Instead of carrying dozens of cards in your wallet, use mobile apps. They will give you access to all the benefits in one click and won't forget to remind you of what's important.
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